Engineered to help you get the most out of today’s modern living.
With innovative ‘human-centric’ design, bold SUV exterior styling, and a sophisticated hybrid powertrain:
Ford Puma doesn’t seek your attention – it quietly demands it!
Technology to make driving a joy
The Ford Puma has a range of innovative features designed to improve your driving pleasure. Such as Selectable Drive Modes and Ford Co-Pilot360, an impressive set of assistance technologies working together to help manage acceleration, braking, and even steering. These include Adaptive Cruise Control, Pre-Collision Assist, and Evasive Steering Assist, all keeping a watchful eye on the road ahead, alerting you to potential hazards.
From an engineering point of view, it’s the Puma’s new 48V mild-hybrid drivetrain that stands out. This is based around an updated version of Ford’s 1.0-litre Ecoboost petrol unit and replaces the conventional alternator with an 11.5kW integrated starter/generator (called a BISG). It will come in 123bhp and 153bhp guises, with the more powerful version using a seven-speed dual-clutch gearbox.
The BISG is connected to the engine via a belt and works in two directions: it can be used when braking and coasting to recover energy (which is stored in a small lithium ion battery) and it can also assist the engine during acceleration.
The hybrid assistance has allowed the engine’s compression ratio to be lowered and a larger turbocharger to be fitted, as the BISG can mitigate turbo lag and keep the engine turning faster.
Performance at lower speeds is especially enhanced with as much as 50% more torque on offer. That improves fuel economy by around 9% on the WLTP economy test. This three-cylinder engine can also switch to two-cylinder running to save fuel and, in stop/start mode, the BISG can restart the engine in 300 milliseconds. This gives the 48V model’s an overall WLTP economy of 124g/km.
Your personal driving assistant
Ford Co-Pilot360 combines a range of technologies that, together, work to make your driving experience more comfortable and more enjoyable than ever. For example, Adaptive Cruise Control automatically adjusts your cruise control speed based on the vehicle ahead. The system can even recognise speed signs and adjust your cruise control speed accordingly.
More responsive steering in emergencies
Emergency Steering Assist helps you steer around stopped or slower vehicles to avoid collisions. The system uses radar and a camera to detect slower-moving and stationary vehicles ahead, and provides steering support to help you avoid a vehicle if a collision is imminent. The technology activates if there’s insufficient space to avoid a collision by braking and you initiate evasive action.
Driving dynamics tailored to you
Personalise your driving experience using Selectable Drive Modes by altering the Puma’s throttle response, steering, and even gear-change behaviour to match your driving style. There are five different modes including Normal, ECO, Sport, Slippery and Trail. Key information displayed via the 12.3” digital instrument cluster changes between unique colour themes according to which drive mode you have selected.
Makes parking easy…
Bollards, bicycles, low walls… The rear-view camera shows what’s behind you on a screen built into the centre console. As well as revealing objects you might miss, the system displays virtual lines to help you park into the smallest of spaces. The camera activates automatically when you select reverse gear.
Watches for vehicles as you reverse
Cross Traffic Alert is part of the Blind Spot Information System. When you’re reversing out of a space and have limited visibility of the traffic situation, Cross Traffic Alert can detect oncoming vehicles and sound a warning. The technology illuminates a light in the wing mirror too (left or right depending on the direction of oncoming traffic).
An extra pair of eyes
The Blind Spot Information System uses RADAR sensors to see vehicles that may be hidden in your blind spot. They’re situated on either side of your Puma and alert you with an orange light, clearly displayed in the side door mirror.
Spots the road signs you might miss
Whether the signs are at the side of the road or above it, permanent or temporary, Traffic Sign Recognition can identify them. Icons for speed limits and no-overtaking signs are displayed on the instrument cluster, alerting you to changing restrictions.here ...
A clever use of space
Modern living often requires an inventive approach to how you occupy space. With best in class uncompromised rear load space capacity, the Ford Puma embraces this way of thinking.
Aside from stylish flair and commanding presence, Puma’s beautifully-sculpted exterior is balanced with thoughtful functionality. Delivering real versatility within the details of its design.
Project chief engineer, Norbert Steffens worked in the styling studio with “cardboard and tape” trying to extract the maximum luggage space from the Puma structure. This crossover has a claimed 456 litres of boot space, whereas the Focus has 370 litres.
This is achieved with a “lower load box”. Cut through the boot floor, the box is a useful 80 litres in capacity and even has a removable plug in the bottom to allow it to be washed out.
The Puma’s rigid boot floor can also be fitted in three different ways: low, on top of the load box; at a mid-height, which gives generous hidden storage; and clipped out of the way, by being attached to the backs of the rear seats.